Before each feature begins, your advertisement is shown along with trivia questions and answers. As the audience anticipates the next question or answer, they are shown your message.

Your Captive Audience - An audience who is relaxed and in a receptive mood is sitting in a darkened auditorium facing a larger than life size screen with nothing to do but watch your ad.

Your Bigger than Life Size Ad - Your Advertisement is projected onto the oversized movie screen.

The Trivia Program - The Trivia Program is interactive. Your advertising is showcased in a movie trivia program which yields a next day recall rate is 62%.... that is three times that of radio, TV and newspapers combined.

The Motion Picture Industry spends an average of $15 million to promote each movie. An average Industry release calendar is over 400 movies per year which means that the Industry is spending over $600 million dollars to draw America to the movies where they can see your ad. Viewers cannot skip channels, stations, or pages and miss your advertisement. The movie-going public is affluent and well educated. Impulse buying can be more easily inspired since viewers are already "out for the day or evening".

Advertising Facts

105 AD SPOTS PER SCREEN PER WEEK
3 slide Ads show an average of 3 times before every movie Each movie shows an average of 5 times a day 7 days a week (there are often extra showings on weekends)

EACH AD SPOT IS A 13 SECOND, LARGER THAN LIFE, FULL COLOR AD

CAPTIVE AUDIENCE
Audience paid money to stare at the screen where your ad appears!

INCREDIBLY HIGH RECALL RATE
This makes sense because we have a captive audience, they have NO DISTRACTIONS, and they can't miss seeing your HUGE AD! Market Research shows that cinema advertising has 46% recall after 24 hours, compared to 23% recall on TV commercials.

REGIONALLY SPECIFIC
By targeting the theaters close to your locations or in areas where you know your customers are coming from, every person that you are reaching will be in the vicinity to travel to you

Movie goers statistics

- Movie admissions has steadily increased every year. Since 1992, movies theater   attendance has increase by 25%

- US box office has increased over  50%. For the first time in history, the 1999 US box office reached $7.5 billion, surpassing the $7 billion mark.

- 3 out of 4 US residents attends at least one movie per year.

- The "frequent movie-goer" (one or more movies per month) makes up approximately 40% of the population and accounted for 80% of all movie admissions

- On Average, "movie-goers" reported spending a median 14 minutes in their seats before the previews/ movie starts.

- Over 90% of the surveyed "movie-goers" had seen the on-screen entertainment slide programs and reported seeing it an average of 14 times.